Making Mountain out of Molehill Again?

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Art of Turning Insignificance into Significance

In an earlier commentary on these pages, an example of "why is significance made significant" was quoted.

In continuation, the same theme was repeated in action just about a few days ago too. It has become habit of particularly those human beings who have totally lost their sensitivities. Mainly many of these are the people in politics, media, business and cinema.

In this case, another popular actor of Indian Hindi movies attended a function of total insignificance (mainly the actors are invited as crowd pullers). The function was: inauguration of part of a bridge that was already inaugurated some time ago- what was the need of inaugurating it again? (Frankly, a totally avoidable wasteful affair).

Now a huge controversy with sophisticated gimmick was designed and constructed around it as to why the said actor was invited and by whom because some other faction of the organizers of this inauguration circus were opposed to inviting him because of some cockeyed reasons. The television and news media added fuel to fire by filling up their entire 24 hours of some 3 to 4 days to entice the gullible viewers or readers (the TV and newspapers just refuse to allow any other alternatives on their offerings on such occasions or opportunities), increasing their TRP ratings and amassing huge revenues from the advertisers; advertisers in turn finding a great chance to brainwash larger audience in favor of their products to increase their earnings.

After 3 to 4 days of creating this huge business of turning insignificance into significance and looting large sums of money, the interested parties phased out the hoopla and withdrew themselves cunningly. General public was left with the illusion of being fed with some very important national philosophy of great order. And to confirm that illusion, the media was still busy organizing serious debates and discussions on this subject but only as a hangover or only as a side dish and squeezing out the remaining juice.

Tons of national and natural or environmental resources of the planet earth were wasted on this insignificance. Who is bothered in any way?